TikTok is introducing a new feature that permits them to lessen the amount of AI-made videos appearing in their feeds. This move comes as the platform disclosed that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale release. This advancement coincides with a surge in AI content, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on another major platform only show content made by AI. A considerable share of this content is deemed “AI slop”, a term for inferior, bulk-generated content that is often illogical or bizarre.
“We know from our community that many people enjoy content made with AI tools, including AI artwork to science explainers, and we want to offer the community the ability to adjust the amount of that, depending on their own preferences,” said a company executive.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its app tagged as made with AI. In total, over 100 m pieces of content are uploaded to the platform each day, making clips made by AI a minor part of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI-generated videos they watch by opening the topic control feature in the application and picking AI-made media. Other topics that can already be modified under the filter include news, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines oblige creators to label lifelike AI-generated content, and it bans harmful AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the platform will now apply an AI-generated tag to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This measure is designed to stop users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is furthermore launching a $2m awareness program for specialists and organizations to produce learning resources about responsible artificial intelligence. This program will assist educational bodies specializing in training computer science.
Platform Protection
TikTok has defended its moderation strategy, amid controversy over proposals to lay off a large number of safety staff in the UK. The company is planning to eliminate a significant number of roles in its user protection team in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.
A company official stated that people-led review would still have a role, but AI can protect employees by filtering out the most harmful content prior to it has to be seen by humans. The platform announced a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its automated systems.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a extensive automated help is really helping us work at speed.”
